Where human approval belongs in marketing automation

Automate the evidence before the action

A system can collect spend, revenue, capacity and creative state, then prepare a recommendation without permission to change anything. This already removes reporting work and makes the human decision faster.

Approval belongs where reversibility ends

Draft creation, naming and enrichment are usually easy to reverse. Large budget moves, broad pauses, exclusions and data deletion deserve a named owner, visible risk and explicit scope.

• Maximum change per window
• Affected accounts and entities
• Rollback path and incident owner

Every action needs a narrative log

A useful log stores the source signal, evaluated rule, proposed change, approver, final API response and follow-up check. Without that chain, automation becomes faster manual uncertainty.