What Is Not Working
A regional heat-pump and solar installer receives plenty of forms but sales wastes time on ineligible properties, unsupported postcodes and projects with no viable timeline.
Radial Timelinev0.3 / LAB
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FIT Intent Qualify Route Book
FIT Intent Qualify Route Book
THE PROBLEM WE ADDRESSCan qualification protect both media budget and sales capacity?
01Demonstration buildShows our capabilities
02Working interfaceRadial Timeline
03Data labelledScene values are synthetic
WHY / WHAT
From a business problem
to a working solution.
How We Propose to Solve It
Replace one generic lead form with an eligibility journey that changes the proof, calculator and call-to-action by home type. Optimize media toward survey-ready opportunities, not raw leads.
WHAT THE CLIENT RECEIVES
Concrete Materials and Working Tools
- 01Intent architecture
- 02Eligibility calculator
- 03Lead scoring flow
- 04Capacity dashboard
TEST PLAN
Looking Good Is Not Enough. Test It on Real Actions.
Connect the events needed to observe the hypothesis.
Put the smallest useful artifact in front of real traffic or operators.
Keep, change or stop the direction using the named signals — not presentation taste.
This demonstrates how we think — it does not fabricate a case study.
Discuss a Similar Solution This is not a client result; the numbers are sample data. For your project, we adapt the solution, tools and measurement to the task and budget.