What Is Not Working
A small hotel collection depends on OTAs even though its own rooms, stories and local experiences are more distinctive than the listings suggest.
Experimental Build · A-07 · v0.4
WHY / WHAT
A small hotel collection depends on OTAs even though its own rooms, stories and local experiences are more distinctive than the listings suggest.
Create city-specific films and a direct-booking journey that changes by season, trip type and availability. Media follows room inventory instead of spending against sold-out dates.
WHAT THE CLIENT RECEIVES
TEST PLAN
Connect the events needed to observe the hypothesis.
Put the smallest useful artifact in front of real traffic or operators.
Keep, change or stop the direction using the named signals — not presentation taste.
This is not a client result; the numbers are sample data. For your project, we adapt the solution, tools and measurement to the task and budget.