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Geo Skew Report
Countries eating budget at poor ROAS — inside the campaign's language.
Used weekly since Jul 2026
THE WORKFLOW AT A GLANCE3 steps
- 01
Closed 28-day ROAS by country × language
- 02
Live campaigns with > $100 in 7 days
- 03
Suggest weight; apply manually
The work it takes off your plate.
Country averages hide that English traffic in a market is bad while native-language is great.
What you get
Countries with poor closed ROAS per campaign language, with a suggested bid weight 0.5–0.9.
TRIGGER
command
CONNECTIONS
BigQuery · Meta