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Creative Loser Control

Creatives that spend and don't pay back — judged on closed cohorts.

In production since Sep 2026
THE WORKFLOW AT A GLANCE5 steps
  1. 01

    Normalize creative base name

  2. 02

    Proven: closed ROAS d5 below target on ≥ $300 closed spend

  3. 03

    Risk: CPT above breakeven while closed data is thin

Then 2 more steps, with checks along the way.

The work it takes off your plate.

Early CPA flags kill creatives that later pay back; real losers keep spending.

What you get

Two lists — proven losers and risk — with bulk pause (max 50) on confirm.

TRIGGER

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CONNECTIONS

Meta · BigQuery